Gulf promoted the concept of branded product sales by selling gasoline in containers and from pumps marked with a distinctive orange disc logo. A customer buying Gulf-branded gasoline could be assured of its quality and consistent standard.
The company that became Gulf Oil started in 1901, when oil was discovered at Spindletop near Beaumont, Texas, where up to 100,000 barrels of oil were produced every day.
By 1907, the Gulf Oil Corporation was formed. The name ‘Gulf’ was taken from the Gulf of Mexico, where Beaumont is located. In the same year, the 400-mile Glenn Pool pipeline was opened, connecting oilfields in Oklahoma with Gulf's refinery at Port Arthur.
Gulf even introduced complementary road maps for their customers. Gulf Oil’s position as an innovator in their markets was becoming firmly established.
Gulf’s world-wide activities were understandably quiet during the war years, however from the end of the Second World War, Gulf began to expand its drilling and retail operations across the world.
In the United States, Gulf Oil grew steadily and became involved in a wide range of products and services and was active across the whole of the oil industry; exploration, production, transport, refining and marketing. Gulf also involved itself in associated industries such as petrochemicals and automobile component manufacturing. In 1913, Gulf Oil introduced the first ever drive-in service station, a legacy that exists to this day throughout the world.
During the 60s, the Gulf brand was used across a wide range of high profile marketing campaigns, including, in 1969, sponsorship of the Apollo moon landings.
In oil, Gulf Oil extended its operation into the oil fields of Venezuela, helping to support its growth and development of new innovations in the maritime and aviation sectors and products in oil, lubricants and greases.
In the 1960s, Gulf became heavily involved in motorsports and experienced a number of successes. In 1968, the Gulf sponsored Ford GT40, in its iconic blue and orange livery, won the Le Mans 24 hour race. The car became the very first vehicle in history to win the race more than once with the same chassis.
Perhaps most impressive was Gulf’s transformation into one of the most easily recognised brands, not only in the Unites States, but across the world and beyond…
In 1971 the film Le Mans was released, starring Steve McQueen, whose character, Michael Delaney, drives for the Gulf team. McQueen’s popularity and the popularity of the film opened the door for Gulf to produce a wide range of products, including clothing, watches and memorabilia.
In 1970, Gulf’s production of oil peaked at 1.3m barrels every day – a huge leap from the 100,000 barrels produced daily at the beginning of the century. At the same time, Gulf Oil employed over 58,000 staff worldwide.
On the track, the Gulf sponsored Porsche 917 gave Porsche their first win at Le Mans. Gulf also started a hugely successful partnership with Bruce McLaren's team in the fields of Can-Am, Indy cars and Formula One.
So, venturing into gas and electricity supply made a lot of sense for Gulf - and it makes sense for you.
We're committed to offering great value for your electricity and gas and we're putting the same quality, endurance and passion that Gulf is famous for into the services we offer to you.
From horse power to house power, we’ve launched a gas and electricity supply company - Gulf Gas and Power UK.
It’s fair to say that you may be more familiar with Gulf for having 117 years of excellence in a range of fields including motorsports, fuel, oil and lubricants. You only need to take a look over our history to see what Gulf has achieved.
© Gas and Power Limited t/a Gulf Gas and Power UK is a company registered in England and Wales. Company No: 09735925. Registered Office: Bowcliffe Hall, Bramham, West Yorkshire, England, LS23 6LP